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Traffic lights in Brussels, Belgium, are encouraging its citizens to ditch animal-products and go vegan.

The message ‘go vegan’ has been appearing on the green signal on dozens of traffic lights across the city, with the red signal flashing ‘stop meat’.

Whilst it is still unknown how the pro-vegan messages have appeared, there is growing speculation that animal-welfare activists have organized the traffic light makeover.

‘It’s been going on for weeks’

However, a Brussels resident told Vegan Food and Living: “I’m sure it hasn’t been done secretly because it would have only lasted a few days, it’s been going on for weeks. [It’s the] same system as some lights say BUS.”

Limiting processed meat

Back in 2017, Belgium’s food pyramid equated processed meat with junk food, recommending that people eat those items ‘as little as possible’, following the World Health Organization (WHO) declaring processed meat as carcinogenic in October 2015.

While the pyramid placed fruit, veggies, tofu and water at the top, encouraging citizens to eat these foods most.

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.