Reading Time: < 1 minute The campaign has a forecasted social media reach of over 736,000 people and is expected to grow
Reading Time: < 1 minute

A Thunderclap
which anyone can join has been arranged in support of World Plant Milk
Day (WPMD) – the August 22 collaboration between ProVeg and Plant Based News.


supporters can sign up on Thunderclap to spread the word through Twitter
or Facebook.

will make an automated post of the user’s choosing on the day of the annual
event, which in turn will promote plant milk across multiple social social
media platforms.


While the
2017 WPMD Thunderclap had over 2,400 supporters, trending on Twitter all day and prompting pushback from dairy farmers, this year’s numbers continue to
mount – a testament to the growing popularity of plant milks and veganism.

Last year’s
call to action read: “Milk
consumption is dropping and the plant-based milk sector is growing – why not
join the millions of people around the globe who are choosing this exciting

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.