Tesco Prominently Features Plant-Based Brands In Its Incubator Program

'Our Incubator program enables us to partner with brands...who are at the very forefront of consumer trends including plant-based innovation'


1 Minutes Read

Tesco Major supermarkets like Tesco are promoting Veganuaryto their customers - Media Credit: Adobe

Tesco had added several plant-based brands to its Incubator program this year.

The program offers brands 12-months of support and specialist knowledge from Tesco’s product team.

Among the brands included are vegan meat brand THIS, condiment company Dr. Will’s, and natural skincare brand Yes To among others.

Tesco support

In a statement sent to PBN, Andy Shovel, co-founder of THIS, said: “Being included on the Tesco Incubator Programme is a gigantic honor for us. With alumni like Fevertree, Brewdog and Graze, we can’t help but feel excited by what opportunities it could bring our way. 

“Being on the program will unlock ‘one to one’ support from across the Tesco team, designed to help us realize the full potential of being listed with Tesco. 

“There is no university course that teaches FMCG teams how to make the most of working with retailers. We’re incredibly grateful that Tesco has offered this leg-up and insight into their operation.”

This vegan bacon
Supplied to Plant Based News THIS is part of the Incubator this year

Plant-based innovation

Ashwin Prasad, Tesco’s chief product officer, added: “Now in its fourth year, our Incubator program enables us to partner with some of the most exciting up-and-coming brands.

“[They] are at the very forefront of consumer trends including plant-based innovation and sustainability.

“It’s never been more important to support brands making their way in the retail sector. I hope all of this year’s intake can develop and grow in partnership with us.”

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