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Tesco had added several plant-based brands to its Incubator program this year.

The program offers brands 12-months of support and specialist knowledge from Tesco’s product team.

Among the brands included are vegan meat brand THIS, condiment company Dr. Will’s, and natural skincare brand Yes To among others.

Tesco support

In a statement sent to PBN, Andy Shovel, co-founder of THIS, said: “Being included on the Tesco Incubator Programme is a gigantic honor for us. With alumni like Fevertree, Brewdog and Graze, we can’t help but feel excited by what opportunities it could bring our way. 

“Being on the program will unlock ‘one to one’ support from across the Tesco team, designed to help us realize the full potential of being listed with Tesco. 

“There is no university course that teaches FMCG teams how to make the most of working with retailers. We’re incredibly grateful that Tesco has offered this leg-up and insight into their operation.”

THIS is part of the Incubator this year Credit: Supplied to Plant Based News

Plant-based innovation

Ashwin Prasad, Tesco’s chief product officer, added: “Now in its fourth year, our Incubator program enables us to partner with some of the most exciting up-and-coming brands.

“[They] are at the very forefront of consumer trends including plant-based innovation and sustainability.

“It’s never been more important to support brands making their way in the retail sector. I hope all of this year’s intake can develop and grow in partnership with us.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.