Veganuary 2021 Hits Half A Million Sign-Ups - Plant Based News
veganuary 2021 sign ups More than 500,000 people are taking the month-long vegan pledge this January - Media Credit: Adobe. Do not use without permission

RECORD-BREAKING: Veganuary 2021 Exceeds Half A Million Sign-Ups

'While new vegan product launches from big-name brands are exciting, the way supermarkets have embraced Veganuary this year is truly game-changing'

By

2 Minutes Read

A record-breaking 500,000 people have signed up for Veganuary 2021, making it the biggest cohort since the pledge began.

This year’s initiative has already surpassed last year’s by 100,000 pledges, while sign-ups are reportedly continuing apace. 

TV Ads

Now, a slew of major UK supermarkets such as Aldi, Asda, Tesco, and Morrisons are backing the campaign… All of which have created dedicated Veganuary webpages.

Additionally, Tesco and Marks & Spencers are releasing TV and radio ads promoting the initiative. While Morrisons has launched a £25 Veganuary Essentials box to mark the month-long pledge.

‘Truly game-changing’

Toni Vernelli is Veganuary’s Head of Communications. In a statement sent to PBN, she said: “While new vegan product launches from big-name brands are exciting, the way British supermarkets have embraced Veganuary this year is truly game-changing. 

“They are not simply using it as a marketing opportunity but are promoting the many benefits of plant-based eating and encouraging people to give it a try. 

“As bastions of our food supply, they know that the only sustainable way forward is plant-focused.”

Veganuary 2021

Veganuary has become globally renowned, appearing in publications like the Times, the New Scientist, and the Washington Post. Others include New York Times, and South China Morning Post.  

Thanks to the success of Veganuary, January has now become the month for major vegan food launches. Co-founder Matthew Glover says the initiative is now ‘a bigger feature in the retail calendar than Christmas’.

This year has seen a number of major restaurants launch new vegan options such as Wagamama’s plant-based squid and sticky ribs, dairy-free Bounty and Topic chocolate bars from Mars, and Heinz’ new plant-based range.

You can take the Veganuary pledge here

*This article was updated on January 6 to reflect that sign-ups have increased by 100,000 people and not 1,000 people since last year.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [3]  
buttons/scroll-to-top/scroll-to-top-small-active
3
0
Would love your thoughts, please comment.x
()
x