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Snoop Dogg has revealed how he sneaked plant-based meat into his family’s diet.

The iconic musician made the comments during a recent video for Beyond Meat – he is an ambassador for the company.

‘You’ve got to slide it in’

During the video, Snoop Dogg says: “How did I introduce plant-based meat to my family? Plant-based products to my family? I just slid it on them. I snuck it in.

“You’ve got to sneak it in, man, because so many people are accustomed to a certain taste or a certain way of doing it. So you’ve got to slide it in and let it just be a way of coming in.

“And it’s ‘mmm, what is that?’. Oh that’s something new…it’s Beyond Meat. It’s actually plant-based. ‘Oh, I didn’t know I liked plant-based’. I know. Keep eating it.”

Snoop Dogg and Beyond Meat

Last month, Snoop Dogg was in a video discussing why he is a brand ambassador for Beyond Meat – saying it is how he can ‘make an impact’.

The iconic rapper joined forces with other ambassadors for the plant-based company – including comedian Kevin Hart and entertainer Liza Koshy among others – in a new video for the brand titled Why Go Beyond.

The video looked at some of the reasons people opt for plant-based foods – whether that is 100 percent of the time, or just for some meals.

Snoop Dogg said: “There’s an option; there’s a door number two that you can go to….That’s how you make an impact.”

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.