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Snoop Dogg surprised Dunkin’ customers who entered a Los Angeles store today to find him working behind the counter.
The rapper took the temporary position to promote the nationwide launch of the Beyond Meat breakfast sandwich, following its successful trial in Manhattan.
The Beyond Sausage Breakfast Sandwich ($4.29) from Dunkin’ features an English with the sausage, American cheese and egg – which can be removed to make the option suitable for vegans.*
“We brought in the biggest Beyond Meat fan we know as our biggest employee,” says the video made by Dunkin’. “To help introduce our new Beyond Sausage sandwich.”
The video then shows customers who are shocked to see Snoop Dogg working behind the til. “You want that plant-based great taste?” he asks them, before describing himself as ’employee of the month’.
‘An iconic brand’
Speaking about the partnership when the Beyond Sausage Breakfast Sandwich was first announced, Ethan Brown, Founder and CEO of Beyond Meat, said: “Dunkin’ is truly an iconic brand and part of the fabric of so many communities.
“Partnering with them as the first U.S. restaurant chain to serve Beyond Breakfast Sausage represents not only an exciting moment for both of our companies, but a big step forward in making plant-based meat accessible and easy to enjoy, even while on-the-go.
“I look forward to seeing consumer reactions to the product offering and partnership.”
*The patty is prepared in the same area that contains animal protein and dairy.