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Snoop Dogg has invested in vegan pork rinds – describing them as ‘great snacks’.

The animal-free alternative to classic pork scratchings were created by plant-based company Outstanding Foods, which described Snoop’s investment as signaling ‘a new era for the brand, not to mention the future of munchies at large’.

The rinds come in four flavors – Original, Nacho Cheese, Hella Hot, and Texas BBQ – and are free from gluten, soy, GMOs, cholesterol and trans fats, as well as being certified vegan and kosher.

‘Great snack’

“I’m excited to partner with the Outstanding Foods team. They got some great snacks coming out, including the PigOut munchies. Wait until you see what else we got up our sleeves, ya dig,” Snoop Dogg said in a statement sent to Plant Based News.

“I’ve been a fan of Snoop since day one and I’ve listened to his first album Doggystyle more times than I can count!” Bill Glaser, co-founder and CEO of Outstanding Foods, added.

“To have Snoop aligned with Outstanding Foods is not only checking off an item on my bucket list, but it’s also exposing Snoop’s millions of fans to our tasty as hell, protein-packed products. I must say, the new PigOut Pigless Pork Rinds pair really well with gin and juice.”

PigOut Pigless Pork Rinds are available online

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.