Rock Star Meat Loaf Pledges To Go Plant-Based For Veganuary

Rock Star Meat Loaf Pledges To Go Plant-Based For Veganuary


1 Minutes Read

Will Meat Loaf do anything for veg? (Photo: Frankie & Benny's) - Media Credit:
Your ad here?


Iconic rock singer Meat Loaf has pledged to go plant-based for Veganuary.

The Bat Out Of Hell star has teamed up with Italian-American food chain Frankie & Benny’s to promote its new vegan menu, which features eight new entries including Vegan Loaded Skins, Vegan Hot Dog, and the Calzone Vegano.

‘A huge difference’

“When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that,” Meat Loaf, real name Marvin Lee Aday, said in an interview with the Daily Star.

“But, I’d do anything for our planet and dropping meat for veg, even for just one day a week, can make a huge difference.”


Frankie & Benny’s Director of Strategy and Brand, Elise Ash, said: “We wanted to encourage diners to swap Meat for Veg this January, so who better to sign up than one of the most recognized artists on the planet.

“While we couldn’t convince him to rebrand to Veg Loaf, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.”

You can sign up or find out more about Veganuary here

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.