The publish is being urged to ditch dairy as part of a nationwide initiative called ‘MooFree May’.
The scheme – which is part of leading vegan charity Viva!’s Scary Dairy campaign, focuses on encouraging the public to ditch dairy and try delicious dairy-free alternatives.
During May Viva! is holding a series of events across five major UK cities where the team will offer the public samples of dairy-free products, and distribute a range of dairy-free information including free recipes booklets, health and nutrition information and dairy-free mini guides.
Dairy’s dark side
According to Viva!, it wants to raise awareness of the dark side of the dairy industry’ and will be running a huge social media campaign during May, sharing short videos from its recent shocking dairy industry exposé of British farms.
According to the charity: “Many people are unaware that the lifecycle of a dairy cow is a continual exploitation of the female reproductive system. She is artificially inseminated at a young age, carries her baby for nine months, only for the calf to be ripped away from her hours after birth.
“This practice is standard across the dairy industry and is used to produce ice cream, milk, cheese butter and yoghurt.This happens in all dairy farms, from small organic to large zero grazing mega-dairies.”
Viva!’s recent dairy exposé uncovered horrific conditions on some farms
‘Lives of misery’
Viva!’s founder and director, Juliet Gellatley, said: “In recent years global sales of plant-based milk and dairy-free cultured products such as yoghurt, frozen desserts and ice cream, creamers and cheese have grown rapidly with Kantar World panel revealing that one in three shoppers buy into dairy-free in Britain.
“Whether it’s because of an allergy or a lifestyle choice, people are ditching dairy.
“Going dairy-free is one of the most natural changes to your diet. Why? Simply because drinking milk past infancy is not what nature intended. We’re the only species in the world to do so and what’s more, we consume milk of a different animal.
“We want to show the public just how simple, delicious and easy it is go try dairy-free. MooFree May will open people’s eyes to tasty dairy alternatives available whilst highlighting the brutal realities of the dairy industry, which subjects dairy cows and their calves to a life of misery.
“Stop supporting this cruel industry and try dairy-free – there’s never been an easier time to try.”
Accompanied by a giant inflatable cow, Viva! will show the public how delicious a dairy-free diet can be, and urge them to take Viva!’s dairy-free pledge. Events will take place in London on May 4, Manchester on May 6, Birmingham on May 17, Glasgow on May 19, and Edinburgh on May 19.
To host your own dairy-free event, Email[email protected]to order your FREE MooFree May pack containing a scary dairy poster, scary dairy flyers, dairy-free guides, Viva! vinyl sticker, and social media pack.