Reading Time: < 1 minute Heura makes a large range of vegan meat products
Reading Time: < 1 minute

A Spanish vegan meat giant has ditched 12.85 tons of plastic from its products by changing the packaging.

Barcelona-based Heura wanted to create new wrapping which stood out for design and usability, is microwave-friendly, and eliminates plastic.

Its new packaging, which is 100 percent recyclable, reduced previous plastic use by 80 percent, as it features as recycled cardboard tray.


In a statement sent to Plant Based News, the company said that making the planet more sustainable is ‘one of Heura’s main reasons to exist’.

“Consumption of plant-based meat reduces gas emissions by 99 percent compared to animal meat,” said Heura. “For this reason, [Heura is] constantly working to reduce the environmental impact of the entire food chain.

“However, it should be borne in mind and highlight that according to a study by the University of Oxford, packaging represents only five percent of gas emissions from the food system while livestock, grazing and fishing are responsible for 47 percent of them.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.