A Spanish vegan meat giant has ditched 12.85 tons of plastic from its products by changing the packaging.

Barcelona-based Heura wanted to create new wrapping which stood out for design and usability, is microwave-friendly, and eliminates plastic.

Its new packaging, which is 100 percent recyclable, reduced previous plastic use by 80 percent, as it features as recycled cardboard tray.

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Este post no quiere promocionar esta nueva opcio?n sino ejemplificar los pasos de gigante en la democratizacio?n de la carne vegetal ????????????????? Hace 3 an?os en ese arco?n congelador no habi?a nada. A di?a de hoy ya hay disponible toda la gama de Heura (y lo que queda por llegar?), las burgers y salchichas de @beyondmeat, productos de @gardein y los helados 100% vegetales de @magnum. Y ahora este plato preparado con las Heura Meatballs y @lasirenaes. Repitamos, hace 3 an?os no habi?a nada?????????? Los cambios pasan aunque al statu quo no le gusten? #SinOpcionesNoHayLibertad

A post shared by Heura® Foods (@heurafoods) on Sep 17, 2020 at 5:24am PDT

Sustainability

In a statement sent to Plant Based News, the company said that making the planet more sustainable is ‘one of Heura’s main reasons to exist’.

“Consumption of plant-based meat reduces gas emissions by 99 percent compared to animal meat,” said Heura. “For this reason, [Heura is] constantly working to reduce the environmental impact of the entire food chain.

“However, it should be borne in mind and highlight that according to a study by the University of Oxford, packaging represents only five percent of gas emissions from the food system while livestock, grazing and fishing are responsible for 47 percent of them.”