Plant-Based Company Sells Over 3 Million Portions Of Vegan Meat


2 Minutes Read

The new product was designed to appeal to meat eaters (Photo: Supplied) - Media Credit:

A plant-based brand has revealed that it’s sold more than 3 million portions of vegan meat since launching in June last year.

THIS, which makes ‘hyper-realistic’ bacon and chicken has seen growth at a compound rate of 35 percent month-on-month since its launch, making it one of the fastest-growing food businesses in the UK.

The company’s products are available in more than 1200 outlets across the UK, including selected Waitrose, Co-op Food stores, Holland & Barrett, and Ocado, and eateries including Honest Burger and Coco Di Mama.

Coronavirus and THIS

According to THIS, the company has seen an increase in demand during the COVID-19 period to date, resulting in its supermarket revenue doubling from February to March, following households eating more meals, with Andy Shovel, co-founder of THIS™, saying: “Ain’t no pandemic going to keep THIS down.”

The company has donated more than a ton of food during the coronavirus pandemic, in a bid to help feed vulnerable people.

‘Horrible year’

THIS revealed the news in an Instagram post saying: “I know it’s nauseating and self-righteous to boast about helping those in need, but I’m doing it in case it inspires other peeps or brands to do the same.

“We gave over a tonne of THIS to @cityharvestlondon and @madeinhackney this week. Hopefully we can all keep pulling together until this minging [horrible] year comes to an end and we can all go out for lunch again.”

City Harvest London takes surplus food and redistributes it among the most vulnerable in the capital – including the elderly. Made In Hackney usually offers free community cooking classes, but has pivoted to delivering free meals to those in need during the pandemic.

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