Reading Time: 2 minutes The new product was designed to appeal to meat eaters (Photo: Supplied)
Reading Time: 2 minutes

A plant-based brand has revealed that it’s sold more than 3 million portions of vegan meat since launching in June last year.

THIS, which makes ‘hyper-realistic’ bacon and chicken has seen growth at a compound rate of 35 percent month-on-month since its launch, making it one of the fastest-growing food businesses in the UK.

The company’s products are available in more than 1200 outlets across the UK, including selected Waitrose, Co-op Food stores, Holland & Barrett, and Ocado, and eateries including Honest Burger and Coco Di Mama.

Coronavirus and THIS

According to THIS, the company has seen an increase in demand during the COVID-19 period to date, resulting in its supermarket revenue doubling from February to March, following households eating more meals, with Andy Shovel, co-founder of THIS, saying: “Ain’t no pandemic going to keep THIS down.”

The company has donated more than a ton of food during the coronavirus pandemic, in a bid to help feed vulnerable people.

‘Horrible year’

THIS revealed the news in an Instagram post saying: “I know it’s nauseating and self-righteous to boast about helping those in need, but I’m doing it in case it inspires other peeps or brands to do the same.

“We gave over a tonne of THIS to @cityharvestlondon and @madeinhackney this week. Hopefully we can all keep pulling together until this minging [horrible] year comes to an end and we can all go out for lunch again.”

City Harvest London takes surplus food and redistributes it among the most vulnerable in the capital – including the elderly. Made In Hackney usually offers free community cooking classes, but has pivoted to delivering free meals to those in need during the pandemic.

Robbie Lockie

Robbie is the cofounder & director of Plant Based News.