PETA Pressures Louis Vuitton By Buying Company Shares
PETA has just purchased shares in the luxury brand (Photo: Louis Vuitton) - Media Credit:

PETA Pressures Louis Vuitton By Buying Company Shares


1 Minutes Read

The animal rights organization People for the Ethical Treatment of Animals (PETA) has recently purchased shares in Louis Vuitton Moet Hennessey (LVMH) – the parent company of luxury fashion brand Louis Vuitton. 

Such a move is common among pressure groups in order to attend shareholder meetings and question the board in a bid to influence decisions.

LVMH is the world’s biggest fashion conglomerate.


PETA has not said how many shares it has bought, although Senior International Media Director Ben Williamson says that their stake in the company is enough ‘to file shareholder resolutions and speak at meetings to push for an end to the sale of cruel crocodile skins’.

Williamson explained PETA will attend shareholder meetings only when necessary ‘to put pressure on the company to end its sale of exotic skins merchandise’.

As a board member of LVMH, PETA intends to bring awareness to the cruelty inherent in the exotic skins fashion industry. 


PETA Reaches Settlement In Monkey Selfie Trial

PETA Urges UK City Councils To Switch To Silent Fireworks

Old PETA Advert Associating Milk With Autism Causes Outrage

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.


The Author

Plant Based News

Plant Based News is a mission-led digital media platform focused on accelerating the vegan movement and promoting its benefits to the animals, public and personal health, and the planet.

More by Plant Based News iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]