A highly-anticipated vegan documentary will be shown at a trio of screenings starting this month.
The End of Meat, by German filmmaker Marc Pierschel, considers the idea of a post-meat world, featuring the stories of rescued farmed animals, exploring the increasingly innovative plant-food world, and sharing opinions from vegan experts.
Speaking about the film, which was crowdfunded via two Indiegogo campaigns, the production team said: “The End of Meat reveals the hidden impact of meat consumption. It explores the opportunities and benefits of a shift to a more compassionate diet; and raises critical questions about the future role of animals in our society.”
According to the film’s production team: “In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved.
“Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets.
“Meat producers launched their own vegan products; 100 percent vegan supermarkets opened; and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?”
The film’s trailer
There are currently three screenings of the movie scheduled for New York, Los Angeles, and Toronto. According to the production team, there isn’t budget for further screenings.
The NY screening will take place on August 28, with LA following suit on August 30. Further details – including the date of the Toronto screening will be shared via the film’s social media.
The film has been shown at a number of festivals this year, including the San Francisco Jewish Film Festival, the Cosmic Cine Filmfestival in Germany, and the Raindance Film Festival in the UK. In 2017, it was shown at the Crossroads Festival für Dokumentarfilm und Diskurs in Germany.