Morrisons To Launch Plastic-Free Fruit And Vegetable Sections

UK retailer Morrisons is launching plastic-free fruit and vegetable sections in its store.

The supermarket chain – the fourth largest in the UK – will offer customers up to 127 varieties of fruit and veg plastic-free or in recyclable paper bags.

The roll-out follows a trial in three Morrisons stores – Skipton, Guiseley, and St Ives – that lasted for 10 months. The amount of loose fruit and vegetables bought in these stores increased by an average of 40 percent, according to the trial.

Plastic-free

Plastic-free products on offer will include apples, figs, persimmons, and pomegranates among other fruits, and cauliflower, white cabbage, and chestnut mushrooms.

“Many of our customers would like the option of buying their fruit and veg loose,” Drew Kirk, Fruit and Veg Director at Morrisons said. “So we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like. We’re going back to using traditional greengrocery and we hope customers appreciate the choice.”

While there will be these major plastic-free sections, there will also be a neighboring section with pre-packaged veg on offer.