Reading Time: < 1 minute Mercedes aims to be carbon neutral by the end of 2020 (Photo: Mercedes. Edited by PBN)
Reading Time: < 1 minute

Car manufacturer Mercedes-Benz has promoted veganism and ‘forward-thinking’ sustainability in its latest campaign. 

The company, which aims to be carbon neutral by the end of 2020, recently released a video featuring vegan Formula One champion Lewis Hamilton.

Going vegan

In the video, Hamilton said: “Pretty much every driver in the past has just been a driver – has won championships or whatever it may be. But how can you give back? How can you make a change?

“It took me a long time to realize that I have this incredible platform. So I took action to go vegan and raise awareness of a more conscious way of living.

“I’d like to look back and think I’ve helped change an industry to being diverse and forward-thinking and being a part of the change for a greener world.”

‘A future of Carbon Zero’

Mercedes added: “At Mercedes-Benz, reinventing mobility is at the heart of what we do. It has always been our mission, and it’s what we’re working on today – with all our efforts, towards a future of Carbon Zero.

“Thank you Lewis, for speaking up and giving change a voice.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.