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Car manufacturer Mercedes-Benz has promoted veganism and ‘forward-thinking’ sustainability in its latest campaign. 

The company, which aims to be carbon neutral by the end of 2020, recently released a video featuring vegan Formula One champion Lewis Hamilton.

Going vegan

In the video, Hamilton said: “Pretty much every driver in the past has just been a driver – has won championships or whatever it may be. But how can you give back? How can you make a change?

“It took me a long time to realize that I have this incredible platform. So I took action to go vegan and raise awareness of a more conscious way of living.

“I’d like to look back and think I’ve helped change an industry to being diverse and forward-thinking and being a part of the change for a greener world.”

‘A future of Carbon Zero’

Mercedes added: “At Mercedes-Benz, reinventing mobility is at the heart of what we do. It has always been our mission, and it’s what we’re working on today – with all our efforts, towards a future of Carbon Zero.

“Thank you Lewis, for speaking up and giving change a voice.”

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.