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Car manufacturer Mercedes-Benz has promoted veganism and ‘forward-thinking’ sustainability in its latest campaign.
The company, which aims to be carbon neutral by the end of 2020, recently released a video featuring vegan Formula One champion Lewis Hamilton.
In the video, Hamilton said: “Pretty much every driver in the past has just been a driver – has won championships or whatever it may be. But how can you give back? How can you make a change?
“It took me a long time to realize that I have this incredible platform. So I took action to go vegan and raise awareness of a more conscious way of living.
“I’d like to look back and think I’ve helped change an industry to being diverse and forward-thinking and being a part of the change for a greener world.”
‘A future of Carbon Zero’
Mercedes added: “At Mercedes-Benz, reinventing mobility is at the heart of what we do. It has always been our mission, and it’s what we’re working on today – with all our efforts, towards a future of Carbon Zero.
“Thank you Lewis, for speaking up and giving change a voice.”