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London bus bosses have refused to run an advert promoting a vegan message – on the grounds it may cause offence.

The advert, by animal rights charity PETA, was meant to be featured on 100 buses this Christmas.

According to the group, the ad – which shows a glazed and roasted dog’s head on a platter next to the words ‘If You Wouldn’t Eat Your Dog, Why Eat a Turkey? Start a New Tradition. Go Vegan’ – was previously approved by Transport for London [TfL].

‘Shameful’

PETA Director Elisa Allen told PBN: “It’s shameful and confusing that PETA’s campaign was rejected when Londoners are bombarded with ads selling turkey corpses. 

“What is truly offensive is killing gentle birds – who have the same capacity to feel pain as the dogs with whom we share our homes – for a fleeting moment of taste.

“PETA’s ads ask everyone to offer some comfort and joy to all living beings this Christmas by enjoying a festive meal that doesn’t have a dead animal’s corpse as the centrepiece.”

A Transport for London spokesperson told PBN: “Our agency rejected this advert following advice from the Committee of Advertising Practice.”

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Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.