Reading Time: 3 minutes DiCaprio has been vocal about the fires (Photo: NASA/Goddard/Rebecca Roth/Adobe)
Reading Time: 3 minutes

Leonardo DiCaprio’s environmental organization has pledged $5 million to help tackle the Amazon forest fires.

The Amazon has seen a record number of fires this year. The National Institute for Space Research (Inpe), detected 72,843 fires between January and August, an 84 percent increase compared to the same period in 2018. The forest is home to one million indigenous people and three million species of plants and animals. It is also a vital carbon store which slows down the pace of global warming.

DiCaprio formed his non-profit, Earth Alliance, with billionaires Laurene Powell Jobs and Brian Sheth.

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#Regram #RG @earthalliance #EarthAlliance, launched in July by @LeonardoDiCaprio, Laurene Powell Jobs, and Brian Sheth, has formed an emergency Amazon Forest Fund with a commitment of $5 million dollars to focus critical resources for indigenous communities and other local partners working to protect the life-sustaining biodiversity of the Amazon against the surge of fires currently burning across the region. Join Us. 100 percent of your donation will go to partners who are working on the ground to protect the Amazon. Earth Alliance is committed to helping protect the natural world. We are deeply concerned about the ongoing crisis in the Amazon, which highlights the delicate balance of climate, biodiversity, and the wellbeing of indigenous peoples. To learn more or to donate, please visit ealliance.org/amazonfund (see link in bio) Photos: @chamiltonjames, @danielbeltraphoto 2017

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‘Protect the Amazon’

Now according to a post on Instagram, the money will be used to ‘focus critical resources for indigenous communities and other local partners working to protect the life-sustaining biodiversity of the Amazon’.

“100 percent of your donation will go to partners who are working on the ground to protect the Amazon,” the post added.

“Earth Alliance is committed to helping protect the natural world. We are deeply concerned about the ongoing crisis in the Amazon, which highlights the delicate balance of climate, biodiversity, and the wellbeing of indigenous peoples.”

How to help

DiCaprio posted about the fires last week, explaining to his followers how they can help. Taking to Instagram, he outlined the severity of the situation, describing the rainforest as ‘a critical piece of the global climate solution’ adding that without it, ‘we cannot keep the Earth’s warming in check’.

He advised people to donate to frontline Amazon groups, and become a regular supporter of the Rainforest Alliance’s community forestry initiatives.

He added: “Be a conscious consumer, taking care to support companies committed to responsible supply chains.? Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation.”

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#Regram #RG @rainforestalliance: The lungs of the Earth are in flames. ? The Brazilian Amazon—home to 1 million Indigenous people and 3 million species—has been burning for more than two weeks straight. There have been 74,000 fires in the Brazilian Amazon since the beginning of this year—a staggering 84% increase over the same period last year (National Institute for Space Research, Brazil). Scientists and conservationists attribute the accelerating deforestation to President Jair Bolsonaro, who issued an open invitation to loggers and farmers to clear the land after taking office in January.? ? The largest rainforest in the world is a critical piece of the global climate solution. Without the Amazon, we cannot keep the Earth’s warming in check. ? ? The Amazon needs more than our prayers. So what can YOU do?? ? ? As an emergency response, donate to frontline Amazon groups working to defend the forest. ? ? Consider becoming a regular supporter of the Rainforest Alliance’s community forestry initiatives across the world’s most vulnerable tropical forests, including the Amazon; this approach is by far the most effective defense against deforestation and natural forest fires, but it requires deep, long-term collaboration between the communities and the public and private sectors. ? Stay on top of this story and keep sharing posts, tagging news agencies and influencers. ? ? Be a conscious consumer, taking care to support companies committed to responsible supply chains.? Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation. ? When election time comes, VOTE for leaders who understand the urgency of our climate crisis and are willing to take bold action—including strong governance and forward-thinking policy.? ? #RainforestAlliance #SaveTheAmazon #PrayForAmazonia #AmazonRainforest #ActOnClimate #ForestsResist #ClimateCrisis ?: @mohsinkazmitakespictures / Windy.com

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Old photos

He has come under fire from some news outlets for publishing old photos of Amazon fires. According to Fox News: “As the world focuses its attention on the crisis of fires engulfing the Amazon rainforest in Brazil, some celebrities trying to raise awareness are sharing false or misleading images.

“With the consequences of the fires potentially having an impact on a global scale, some celebrities have taken to social media in an effort to raise awareness. However, some are sharing out-of-date or inaccurate images and claiming they are of the current devastating blaze.

“Oscar-winning actor Leonardo DiCaprio has been sharing several images and posts on Instagram meant to raise awareness of the fires and instruct people on what they can do to help. Unfortunately, one of the many images he shared can be found on the Carbon Brief organization’s website dated from 2018.”

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.