Joaquin Phoenix Says ‘Save Animals, Go Vegan’ In Major New Billboard Campaign

A major new billboard campaign in Los Angeles features Joaquin Phoenix urging people to ‘save animals, go vegan’.

LA Animal Save and Animal Alliance Network joined forces to create the boards, which they are asking people to share on social media.

As part of the initiative, they have also made two bench adverts. One shares an image of a pig alongside the words ‘the truth about bacon’. The other features a chicken with the words ‘choose kindness, go vegan’.

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Our billboards and bench ads ARE UP!!! The timing isn’t great since the world is on lockdown (due to most people perpetuating an institution of violence against animals) but we can still make an impact by sharing on social media! If you live near any of the locations please tag us and @animalalliancenetwork in photos!! . Huge THANKS to @10k_advertising owner Fran for making this dream a reality and Rob for doing all of these amazing professional graphic designs for us at no charge! Follow their ads for nonprofits account @campaigns4 to see their other eye-opening revolutionary campaigns promoting compassion for all beings and our planet! . LOCATIONS: 1) Lento Market, 1288 Sunset Blvd 90026, 2) AAN bench in front of Echo Park Boxing, 1302 Sunset Blvd 90026, 3) Tandem benches in front of the Black Cat Bar, 3909 Sunset Blvd 90029, 4) Farmer John. AAN photos by @hendrytimes LAAS photos by @bobbysud Thanks to rockstars @ellen3d and @we_are_all_everywhere_forever for doing most of the work on this campaign (it was Cesar’s idea to put Joaquin on the billboard and put it near FJ!!!!!!! . ??Text PIGS to 66866 to get weekly vigil schedule ??Visit our website for more information or starting your own group www.laanimalsave.org ??Get shirts, hoodies, tote bags, buttons and more www.laanimalsave.org/shop ??Questions? Email [email protected] ??Sunday vigils are with us @laanimalsave and Wednesday vigils are with @animalalliancenetwork Please contact them for details for Wednesdays ?? #vegan #govegan #slaughterhouse #endspeciesism #animalrights #bekind #animallover #vegansofig #factoryfarming #activism #animalliberation #compassion #dinner #meat #mcdonalds #laanimalsave #thesavemovement #wakeupworld

A post shared by Los Angeles Animal Save (@laanimalsave) on Mar 17, 2020 at 4:46pm PDT

‘An institution of violence against animals’

“Our billboards and bench ads ARE UP,” LA Animal Save wrote on Instagram. “The timing isn’t great since the world is on lockdown (due to most people perpetuating an institution of violence against animals) but we can still make an impact by sharing on social media.

“If you live near any of the locations* please tag us and @animalalliancenetwork in photos.”

Animal Alliance Network added: “Even though the vigils are canceled right now the movement must go on and we are still out there stronger than ever in this new print ad campaign! We’re so proud we were able to make this happen.”

*Locations

1. Lento Market, 1288 Sunset Blvd 90026,

2. AAN bench in front of Echo Park Boxing, 1302 Sunset Blvd 90026,

3. Tandem benches in front of the Black Cat Bar, 3909 Sunset Blvd 90029,

4. Farmer John.