Reading Time: 2 minutes Last year, the star applauded the Golden Globes for offering a 100% vegan menu... Credit: Harald Krichel
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A major new billboard campaign in Los Angeles features Joaquin Phoenix urging people to ‘save animals, go vegan’.

LA Animal Save and Animal Alliance Network joined forces to create the boards, which they are asking people to share on social media.

As part of the initiative, they have also made two bench adverts. One shares an image of a pig alongside the words ‘the truth about bacon’. The other features a chicken with the words ‘choose kindness, go vegan’.

‘An institution of violence against animals’

“Our billboards and bench ads ARE UP,” LA Animal Save wrote on Instagram. “The timing isn’t great since the world is on lockdown (due to most people perpetuating an institution of violence against animals) but we can still make an impact by sharing on social media.

“If you live near any of the locations* please tag us and @animalalliancenetwork in photos.”

Animal Alliance Network added: “Even though the vigils are canceled right now the movement must go on and we are still out there stronger than ever in this new print ad campaign! We’re so proud we were able to make this happen.”


1. Lento Market, 1288 Sunset Blvd 90026,

2. AAN bench in front of Echo Park Boxing, 1302 Sunset Blvd 90026,

3. Tandem benches in front of the Black Cat Bar, 3909 Sunset Blvd 90029,

4. Farmer John.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.