Joaquin Phoenix And Rooney Mara Partner Beyond Meat To Feed The Needy Amid COVID-19


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Rooney Mara and Joaquin Phoenix have joined Beyond Meat's Feed A Million+ campaign - Media Credit:

Joaquin Phoenix and Rooney Mara have partnered Beyond Meat as part of its Feed A Million+ pledge.

The plant-based tech company launched its pledge in a bid to ‘give back by providing access to good, nourishing meals at no cost’ during the coronavirus outbreak.

Frontline workers, food banks, and other organizations have been the beneficiaries of the free food – with Phoenix and Mara opting to support Midnight Mission, Urban School Food Alliance, and My Friend’s Place.

‘So grateful’

Speaking in a video clip shared on Beyond Meat’s Instagram stories and by The Hollywood Reporter, Phoenix said: “We’re so grateful to partner with Beyond Meat’s Feed a Million campaign to support individuals and communities experiencing food insecurity.”

Mara added: “For the next several weeks, the Feed a Million campaign will be donating hundreds of hot meals to some of our favorite organizations that provide emergency services to so many people.”

Phoenix then thanked Beyond Meat, while Mara thanked ‘all the essential workers and volunteers around the country’.

Beyond Meat Feed A Million+ pledge

Beyond Meat launched its Feed A Million+ pledge several weeks ago, and started distributing food in early April. Announcing the pledge, a company statement said: “As we all come together to get through these challenging times, we at Beyond Meat feel a deep responsibility to give back by providing access to good, nourishing meals at no cost. Beginning Monday, April 6, Beyond Meat and our dedicated partners will work to donate and distribute more than 1 million Beyond Burgers as part of our Feed A Million+ pledge.

“Our goal has always been to use food as a vehicle for change and we’re fortunate to be in a position to put that into action now like never before. Our hope is that this donation will help make lives easier and contribute to the strong sense of community that is so vitally important during these unprecedented times.

“As part of our Feed A Million+ pledge, the Beyond Meat community is rallying together to give back via multiple channels. To reach those most affected and in need, we’ve donated Beyond Meat products to food banks across the country, and are working with partners to prepare and deliver donated Beyond Meat meals to hospitals, community centers and other frontline organizations.”

Nominate causes

The company is calling on its employees and fans to nominate causes that matter most to them, so it can donate meals to these causes through operational outposts set-up in previously closed restaurants in Los Angeles and New York, which it describes as ‘an effort that also re-creates jobs’.

“In addition, Beyond Meat ambassadors and notable friends are partnering with us to send meals to non-profit organizations coast to coast,” it said.

“We are so inspired by our community and all they’re doing to give back. We’re all in this together and we hope you are staying safe and taking care of each other. #GoBeyond.”

Other celebrities to take part in the pledge include comedian Kevin Hart, Snoop Dogg, Octavia Spencer, and Karlie Kloss among others.

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