chef Jamie Oliver is set to air a Friday night special featuring exclusively
vegan dishes to celebrate plant-based eating and encourage
viewers to eat ‘less or no meat’.
In a recent
YouTube video shared by parkour athlete and Ninja Warrior competitor Tim
Shieff, the pair discussed the upcoming episode of Jimmy and Jamie’s Friday
Night Feast – which also features Oliver’s long-time friend, farmer and television presenter Jimmy Doherty.
the show will approach plant-based dining from a number of angles, Oliver said: “We’re celebrating veggies, talking about eating less meat, and talking about
the trends that are happening.
mainstream Friday night show that goes around the world and we have the whole
show dedicated to it.”
With Oliver anticipating a largely omnivorous viewership, Shieff
said the two would need to work together to deliver the show’s message effectively.
Oliver agreed – explaining that the aim of the show is to promote ‘eating more plants’ and ‘less or no meat’.
He said: “We’re trying to take the global public on a stepping stones journey to eating more veg.”