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Famed UK
chef Jamie Oliver is set to air a Friday night special featuring exclusively
vegan dishes to celebrate plant-based eating and encourage
viewers to eat ‘less or no meat’.

In a recent
YouTube video
shared by parkour athlete and Ninja Warrior competitor Tim
Shieff, the pair discussed the upcoming episode of Jimmy and Jamie’s Friday
Night Feast
– which also features Oliver’s long-time friend, farmer and television presenter Jimmy Doherty.

Noting that
the show will approach plant-based dining from a number of angles, Oliver said: “We’re celebrating veggies, talking about eating less meat, and talking about
the trends that are happening.

“It’s a
mainstream Friday night show that goes around the world and we have the whole
show dedicated to it.”

‘The right
angle’

With Oliver anticipating a largely omnivorous viewership, Shieff
said
the two would need to work together to deliver the show’s message effectively.

Oliver agreed – explaining that the aim of the show is to promote ‘eating more plants’ and ‘less or no meat’.

He said: “We’re trying to take the global public on a stepping stones journey to eating more veg.”

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious...