James Cameron‘s company Verdient Foods, which he owns with wife Suzy Amis Cameron, is part of a $140 million drive to accelerate the growth of the vegan protein market.
Ingredion – a company which creates ‘ingredient solutions’ for a diverse range of industries – has today announced a plan to meet the increasing global demand for non-animal protein.
As well as the joint venture agreement with Cameron’s company Verdient Foods, Ingredion will use a combined $140 million of strategic investments towards the project, which will support the Camerons’ Saskatchewan manufacturing facility, as well as a Nebraska-based factory owned by Ingredion to produce pea-protein isolates and a range of pulse-based flours and concentrates in 2019.
“We’ve found a great partner in Ingredion,” James Cameron said in a statement sent to Plant Based News.
“They share our vision for plant-based proteins and other ingredients from pulses, and with their resources, expertise and world-wide reach, together we can be leaders in the new wave of global food production.
“This is also a huge opportunity for Canadians, especially in the prairie provinces, to add value locally to their vast agricultural production.”
“We’ve identified plant-based proteins as a high-growth, high-value market opportunity that is on-trend with consumers’ desire to find sustainable and good tasting alternatives to animal-based proteins,” Ingredion’s President and Chief Executive Officer Jim Zallie, added.
“We’re excited by what these investments represent for Ingredion.
“Being a sustainable and trusted source of plant-based proteins provides us with another major ingredient platform to complement our offerings in clean label, wholesome, texture and nutritional ingredient solutions.”