Reading Time: < 1 minute He wants to spread the scheme out further (Photo: Umami Burger)
Reading Time: < 1 minute

Jaden Smith opened a pop-up vegan food truck on his birthday this weekend in LA in a bid to feed the homeless.

The musician, who is the son of actors Will Smith and Jada Pinkett Smith, brought the ‘I Love You’ eatery to the Skid Row area of the city, which has one of the largest homeless populations in America.

‘Free vegan food’

Jaden shared the news about the truck on Instagram, posting a photo and writing: “I Love You Restaurant is a movement that is all about giving people what they deserve – healthy, vegan food for free.

“Today, we launched our first one-day food truck pop-up in Downtown LA. Keep a lookout because this is the first one of many.”


An Instagram video of the food truck shows bags of food being handed to waiting diners. Each back says: “I love you.”

Jaden Smith has won praise for the philanthropic gesture from multiple people, including his parents, who re-shared his images on social media.

His father Will Smith wrote: “Now THAT is the way to Celebrate your Bday!! I love U, Diggy.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.