Reading Time: 2 minutes Jonathan 'JP' and Alex Petrides smashed their crowdfunding target (Photo:  allplants)
Reading Time: 2 minutes

More than three quarters (76 percent) of investors in a recent record-breaking plant-based crowdfunding round are not vegan.

Plant-based meal delivery company allplants recently announced the completion of its £3.4 million funding round on investment platform Seedrs – breaking the record for the UK’s biggest ever vegan crowdfunding round.


allplants, which was set up in 2017 by brothers Alex and Jonathan ‘JP’ Petrides, attracted over 1,800 investors from its customer base in addition to VC firm Octopus Ventures, and high profile individuals including Anne-Maire Huby, co-founder of JustGiving, and Amit Gudkha, co-founder of Bulb Energy.

The funds will be used to develop new food categories and serve more than 60,000 meals a week from allplants’ newly-opened dedicated plant-based kitchen in London.

The company initially wanted to raise £2 million, but after smashing that target in 48 hours, allplants went on to raise another £1.4 million – coming from a total of 1,824 investors onboard.

A poll of the investors revealed that 76 percent of them are not vegan, which allplants believes ‘indicates a changing attitude to veganism as it continues to move into the mainstream’.

‘Rapidly growing demand’

“We’re delighted with the huge support and belief our community has shown in this crowdfunding round. It’s surpassed our expectations and allows us to look ahead at 2020 with even bolder growth plans,” Jonathan Petrides, Founder and CEO of allplants, said in a statement sent to Plant Based News.

“It’s an honor to now have more than 1,800 new investors behind every step we take, and demonstrates the rapidly growing demand for healthy and delicious plant-based meals made convenient. This latest funding round is a true validation of what we’re doing here at allplants – to inspire more people to eat more plants.”

Ann-Marie Huby, Co-Founder of JustGiving, added: “Sometimes a business comes along that makes you sit up and take notice. allplants is one of those for me. No gimmicks, just real, super fresh and delicious meals created and constantly improved with near-fanatical zeal by a team of rare talent. If it continues to listen to customers as brilliantly as it has so far, allplants will be unstoppable.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.