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Hip-Hop Legend Styles P has collaborated with animal rights charity PETA to create a pro-vegan video.

The rapper and entrepreneur discusses how good a plant-based diet makes him feel as well as the need for greater access to healthy food in low-income communities.

The campaign was shot at the star’s Brooklyn-based vegan juice shop, Juices for Life.

Styles P says he has a newfound respect for life

Vegan benefits

“A plant-based diet kinda makes your soul lighter,” he says in the video. “I had a newfound respect for all life. Coming from a poor community and [as] a brown man, I fully understand mistreatment. It kinda made me have a deeper understanding for the animals.”

PETA adds: “Animals used for food experience joy, pain, fear, love, and grief and value their lives, just as humans do.

“But in today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.”