Heather Mills Invests In Vegan Supermarket In Florida


2 Minutes Read

Heather Mills and Dr. Steven Smith (Photo: Supplied) - Media Credit:

Vegan athlete and entrepreneur Heather Mills has invested in a vegan supermarket and café in Florida.

Vegan Fine Foods, in Fort Lauderdale, launched 15 months ago in March 2018. 

Since then, it has turned over $1.2 million in sales of its 4000-plus vegan products and served more than 35,000 customers – of whom around 75 percent are not vegan.


Vegan Fine Foods was founded by Dr. Steven Smith, a former PepsiCo and Procter & Gamble engineer turned business professor.

He launched a WeFunder equity crowdfunding campaign in a bid to expand the outlet into a national franchise, as well as create private-label products and launch an online store. 

Mills, who owns plant-based food brand VBites, has made an undisclosed investment into the WeFunder campaign. The entrepreneur has a growing portfolio of vegan businesses she either mentors or has invested in.

Plant-based vision

“I met Steven while I was in America and appreciate what he’s trying to achieve with Vegan Fine Foods,” Mills said in a statement sent to Plant Based News. “It’s in line with my own vision of making plant-based products available to as many people as possible, as well as providing employment in local communities.”

Mills and Smith are planning to launch VBites’ products in Vegan Fine Foods – which would make the outlet the first in the US to stock the line of meat, fish, and cheese alternatives.

“We love VBites products and are keen to ensure that our US customers get access to them,” added Dr. Smith. “I’m inspired by Heather’s passion, vision and extensive knowledge of the plant-based industry and delighted to have her support to help us take Vegan Fine Foods to the next level.”

You can find out more about Vegan Fine Foods’ WeFunder equity crowdfunding campaign here

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.