Reading Time: < 1 minute Greggs staff will receive a bonus of up to £300 this month (Photo: Greggs)
Reading Time: < 1 minute

UK bakery chain Greggs is set to pay its 25,000 employees a significant bonus – after the company’s profits boomed following the launch of its vegan sausage roll.

The roll, which launched in January last year, racked up column inches and whipped up a social media furore – sparking unprecedented demand and generating major sales.

Now, staff will reportedly receive up to £300 extra in their pay packet this month – depending on how long they have worked for the company – in a payment Greggs has described as ‘recognition of their crucial contribution to business success’.

Vegan Greggs

Greggs said its ‘now iconic’ vegan sausage roll played a part in its ‘phenomenal year’, driving sales, alongside strong demand for its traditional ranges.

The chain has now expanded its vegan offering to capitalize on this demand – recently adding a vegan steak bake and donut to its shelves.

Greggs CEO Roger Whiteside said: “The major investments we have made in recent years to make Greggs an attractive choice in the food-on-the-go market are delivering. Consumers are responding very positively and we have seen increasing visits from both new and existing customers.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.