Reading Time: < 1 minute The cinema ad is set to open hearts and minds (Photo: Viva!)
Reading Time: < 1 minute

Animal rights charity Viva! has revealed the cinema timings in which the UK’s first ever vegan advert will be shown this week.

The ad was created after the vegan charity raised more than £100,000 as part of its Bring Hope to Millions crowdfunding campaign – and now the full location list for the December 1-7 week has been made public.

The vegan advert compares the difference between the life of Hope, a sow who was rescued by Viva! with her six piglets, and the lives of factory farmed pigs.


Juliet Gellatley, Founder and Director of Viva! said: “The contrast between Hope’s freedom and the terrible conditions on factory farms is our most powerful message yet.

“This ad has the potential to bring about real change by showing brand new audiences the reality of factory farming.

“We chose cinema ads because we know that they are one of the best ways to reach an emotionally engaged audience, and we are so grateful to all of the people who have been part of this campaign and helped to make it such a success.”

You can view all locations in alphabetical orderhere– with following weeks set to be updated at a later date.

You can watch the full advert here

The trailer has been produced by PBN Creative –you can find out more here


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