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Leading vegan organization Viva! will return to Birmingham next month with an event featuring some fascinating people in the movement.

The Magical Viva! Vegan Festival, on May 18, will feature cookery demonstrations, talks, and more than 100 stalls selling vegan food, gifts, clothing, and other products.

Among the people doing talks and demos are Former Dirty Sanchez star Matt Pritchard, celebrity businesswoman Heather Mills, Harry Potter actor, vegan activist, and podcaster Evanna Lynch, and Plant Based News’ own Co-founder Robbie Lockie.

‘Veganism is booming’

“Veganism is booming and shows no signs of slowing down,” Viva! Founder and Director Juliet Gellatley said. “Our festivals are a fantastic way of bringing people together and showcasing the benefits of a vegan lifestyle, and what better occasion than our 25th Anniversary.

“We are proud of everything that we, and the vegan movement, has achieved in the last 25 years. There has been an immense amount of growth in veganism and this can be seen in the amazing line-up that we have planned for our festival.

“Regardless of dietary choices, we want everyone to come along and see just how wonderful vegan food can be. Trust us – we have a few tricks up our sleeves for this one!”?

Entry is £3 on the door or festival-goers can buy a VIP ticket for £13, which includes fast-track entry and a goody bag full of products, samples and discounts. There are also tickets available for An Audience with Evanna Lynch – an exclusive insight into her career and pathway into veganism. Magical-themed fancy dress is encouraged.

All proceeds go back to the charity to help Viva! conduct important undercover investigations, monitor the latest research on health and environmental issues, and host vegan outreach events.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.