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The world’s appetite for meat is driving the destruction of the Amazon rainforest, according to a new campaign. 

Animal-rights charity Mercy For Animals has released a video as part of its Behind The Fires campaign – which reveals the ‘destructive impact of cattle ranching’. 

The video, which is narrated by celebrity actor Calum Worthy, shows how the ‘unprecedented’ number of fires that ‘ravaged’ the Brazilian Amazon last year were intentionally ‘set to clear every last plant from deforested areas’.

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“Brazil is the world’s largest beef exporter, and its meat production practices have far-reaching consequences,” Worthy states.

“Experts predict that deforestation at this rate could turn parts of the Amazon into savannas in just 15 years. World leaders must take swift and bold action to stop cattle ranching in the amazon and address the greater climate crisis.

“But cattle ranching in the Amazon isn’t the cause of the problem. According to the UN raising animals for food is one of the biggest drivers of climate change and habitat loss globally. Simply put, the meat we consume is burning up our future on this beautiful planet.”

Worthy adds that eating more plant-based foods can play an ‘important role’ in fighting the climate crisis and ‘protecting vital ecosystems’.

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Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.