Root The Future, a non-profit sustainability organization and news platform, launched a climate change campaign over more than 1,000 screens in Thailand.
The launch was created with an emphasis on education and featured the Climate Clock. The #SaveMyFuture campaign was unveiled on screens across 52 trains in Thailand. Moreover, it will remain on them over the next two months.
Climate change campaign
It features a digital clock that counts down the days left before global warming effects become irreversible.
Already featured on buildings in Berlin, New York, and Paris, the Climate Clock was designed to inspire immediate action.
‘This is our deadline, the time we have left to take decisive action to keep warming under the 1.5°C threshold’, the company claims.
The Climate Clock founders teamed up with Root The Future for the Thai campaign.
Root The Future said: “At the current rate, humanity is pumping enough carbon dioxide into our atmosphere so that in a little more than 6 years our global temperature will increase by 1.5 degrees Celsius, a dangerous ‘point of no return’ according to scientists.”
‘Would you stop eating meat and dairy?’
‘Switching to a plant-based diet is the most effective method you can do’, in order to help limit the impact of climate change, Root The Future claims.
Bangkok set to see adverse flooding by 2030 in line with rising sea levels, according to scientific predictions. As a result, the organization is campaigning to inspire sustainability practices across the country.
It is encouraging zero-waste shopping, quitting fast fashion, buying organic food, and taking public transport.
The campaign featured a series of questions in response to what we can do the save the planet within six years, such as ‘would you stop eating meat and dairy?’.
The time frame is what scientists dub the remaining time we have to stop irreversible climate change.
For more information, visit Root The Future.