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Millions are likely to see the posters (Photo: Surge)

A major new poster campaign on the London Underground says ditching meat and dairy can help save the planet.

The posters, created by advocacy organization Surge, cite data from the most comprehensive analysis to date of the damage farming does to the planet.

‘Reduce your environmental impact’

The posters say: “According to the scientists behind the most comprehensive analysis to date of the damage farming does to the planet, conducted by researchers at the University of Oxford, going vegan is the ‘single biggest way’ to reduce your impact on Earth.

In a post about the new campaign, Surge co-founder Earthling Ed said: “We are currently in a climate crisis. The world is being destroyed right in front of us and the future of life as we know it is in peril. 

“Thankfully, across the world people are standing up against the destruction of the planet, terrified by the trajectory that our species has set the world on. But the elephant in the room still remains mostly ignored, especially by those in positions of power.”

Mass extinction of wildlife

The organization adds that loss of wild areas to agriculture is the ‘leading cause of the current mass extinction of wildlife’, and that ‘while meat and dairy provide just 18 percent of calories and 37 percent of protein, it uses the vast majority (83 percent) of farmland.??

“The research shows that ‘without meat and dairy consumption, global farmland use could be reduced by more than 75 percent – an area equivalent to the US, China, European Union and Australia combined, and still feed the world,” says Surge.

The organization provided this citation as its source.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.