Reading Time: 2 minutes The magazine aims 'to inspire our stakeholders, industry colleagues, and our loyal readers to make small changes for good' Credit: Instagram
Reading Time: 2 minutes

Climate activist and now household name at just 18 years old – Greta Thunberg, of course – has grasped the first-ever spot on the cover of Vogue Scandinavia.

In an exclusive interview, the star, dubbed the ‘voice of a generation’ discusses what drives her. She also deplores the fast fashion industry.

Greta Thunberg interview

On the cover, Thunberg is pictured underneath a tree with a horse, in an image shot by Swedish conservationists Alexandrov Klum.

Moreover, the debut issue is centered on visions for a sustainable future.

In the accompanying cover interview, Thunberg focussed on the fast fashion industry and its role in accelerating climate change.

‘The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables’, she added upon sharing the piece on Twitter.

Moreover, Thunberg outlined her sustainable habits. The last time she bought something new was three years ago – and she ‘borrows’ items of clothing from people she knows.

Thunberg is Vogue Scandinavia’s first cover star

Animal agriculture

Despite not focussing on animal agriculture and its impact on the planet in the interview, as Thunberg has in the past, she calls for a ‘system change’. This is in reference to how the world is ‘shaped’ today.

Earlier this year she released a film on Biodiversity Day outlining the importance of protecting nature.

During the clip, she said: “Because of the way we farm and treat nature, cutting down forests and destroying habitats, we are creating the perfect conditions for disease to spill over from one animal to another. And, to us. The next pandemic could be much much worse.”

Greta Thunberg’s criticisms

Hitting out against her critics, the climate activist said: “One second I’m controlled by my parents, I can’t think for myself. The next second I’m an evil manipulative little child.”

This is in response to high-profile jibes from the likes of former POTUS Donald Trump. Back in 2019, the controversial politician tweeted that Greta Thunberg should ‘work on her anger management problem’.

Calling on global leaders to accept responsibility and make policy changes has got the teen into trouble before.

Jeremy Clarkson – a known critic of vegans – is among those who have blasted her, for being a ‘spoilt brat’.

Vogue Scandinavia

Speaking on the launch, Head of Sustainability at Vogue Scandinavia Mariann Jacobsson released a statement. It reads: “Our goal is to give back more than we consume, to become carbon negative throughout our whole value chain.

“We hope to inspire our stakeholders, industry colleagues, and our loyal readers to make small changes for good.

“A small step made by many people creates a movement, and we are proud to be leading this movement in our industry.”

You can read the interview in full here

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.