The organic food company, Ecotone, behind Clipper Teas and Whole Earth, is calling on the wider food industry to better educate Brits on the importance of protecting biodiversity amidst the climate crisis Ecotone is pushing for food companies to make biodiversity loss more understandable to the public - Media Credit: Adobe. Do not use without permission

Organic Food Company Stresses Industry’s ‘Duty’ To Educating Customers About Biodiversity Loss


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Organic food company, Ecotone – which owns Clipper Teas and Whole Earth Foods – is calling on the food industry to better educate Brits on the importance of protecting biodiversity amidst the climate crisis.

According to an online survey, just five percent of the British public list food production and intensive farming as the biggest cause of environmental concerns, the company found.

This is despite a report by The United Nations’ Food and Agriculture Organizations (FAO) that lists animal agriculture for being responsible for 14.9 percent of greenhouse gas emissions.

Biodiversity and climate change

Whilst the survey found most people had an understanding of climate change, global warming, and deforestation – many were unaware of biodiversity.

This term refers to the variety of life on earth, defining every living thing from plants to animals.

Moreover, deforestation and global warming contribute to a loss of biodiversity.

Despite this, ten times more people listed climate change and global warming as their biggest environmental concern.

Additionally, the most damaging human activities for the planet were most listed as plastic pollution and deforestation.

Food system

‘The food industry has a duty to make biodiversity loss tangible and easy for people to digest’, Ecotone urges.

Emma Vass is the company’s CEO.

In a statement sent to PBN, she said: “We need to help them associate the food they buy with the impact on the planet. From the land to grow the ingredients, water used in production through to the end packaging.

“Biodiversity is perceived as important, but it is not fully understood.

“To build a better future for all life on this planet, we need to start building awareness. And, tackle the biggest environmental threat of them all; the current food system.”

You can find out more about Ecotone here

*Updated September 9, 2021 at 11:12am BST*

This article was updated to replace the Climate Healers study as a reference, and replace it with the more widely accepted FAO report.

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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Rowland Ross
Rowland Ross
1 year ago

87 % of greenhouse gas emissions from animal agriculture ? Is there anybody out there who believes that only 13% of greenhouse gases are generated by power generation, industry, mining and fossil fuel extraction ( 70% of excess methane ), transport ( road, rail, shipping, aviation ) arable agriculture ( carbon release, 75% of nitrous oxide ) home heating and much more?
Why is this dubious report included in an article about the support of biodiversity by a company that supports regenerative agriculture and integrated livestock. The IPCC figures for livestock emissions is 18% and virtually all of this is generated by the CAFOs system ( factory farming ).
While it is beyond dispute that CAFOs is the biggest problem it might be worth reflecting on the fact that arable agriculture is responsible for 8%, carbon release through tilling and of increasing concern regarding nitrous oxide ( almost 300 times greater warming potential than carbon and a lifespan of 120 years ) not to mention the massive impact of herbicides, fungicides and insecticides on biodiversity ( read Rachel Carson’s Silent Spring ).
I fully support the efforts of companies such as Ecotone who fully deserve a more accurate write up than they received here.

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