Family-Run Vegan Pie Business Clive’s Purely Plants Acquired By Veg Capital


2 Minutes Read

Clive's Purely Plants is acquired by vegan investment firm Veg Capital It comes after the business continues to expand, since moving to a larger production facility last year - Media Credit: Instagram

Clive’s Purely Plants, a family-run vegan pie business founded in Devon, UK, is being backed by vegan investment firm Veg Capital.

Now, it joins other plant-based favorites under Veg Capital’s portfolio such as TheVeganKind, Purezz, OGGS, and VFC.

Clive’s Purely Plants

The bakery business announced the news this week and has dubbed the investment ‘game-changing’. 

After being founded by Clive Lowe in 1986, majority shareholders Sally and Chris Carson took over the business.

Within that time, Clive’s offerings landed in major UK supermarkets including Waitrose and Morrisons. Now, Veg Capital will buy out the Carsons’ shares.

Among Clive’s offerings is a range of organic pies, quiches, tarts, and nut roasts. Moreover, the company expanded last year with a new production facility four times the size of the original in Dartmouth, South Devon.


In a statement, Sally Carson said: “We want to express our most heartfelt thanks to all the amazing suppliers and customers we’ve worked with over the years. 

“Clive’s wouldn’t be where it is today without them. And we’re delighted that they’ll continue to grow with Clive’s as it starts this exciting new chapter. 

“Our success really is a testament to our hardworking and passionate team, as well as the strength, and prosperity of the outstanding food and drink industry here in the South West.”

‘Scope for growth’

Veg Capital’s Managing Director is Matthew Glover, who is also the co-founder of Veganuary.

Glover praised Clive’s Purely Plants for its ambition and ‘scope for growth’. Additionally, he said the partnership offers ‘huge potential’ on the firm’s goal to remove animals from our food system.

And growth is very much in the works. The company is eyeing a staggering production increase of 400 percent. Moreover, it is hoping to reach £10 million in sales.

You can find out more about Clive’s Purely Plants here

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.