Jeff Bezos-Backed Vegan Brand Makes ‘World’s Most Innovative Companies’ List

NotCo creates plant-based meat, milk, and mayonnaise, using AI to 'optimize flavor and texture'


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Jeff Bezos-Backed Vegan Brand Makes 'World's Most Innovative Companies' List Fast Company says NotCo is bringing its plant-based products 'to the masses' - Media Credit: NotCo.

NotCo – backed by billionaire Jeff Bezos – has featured in Fast Company‘s list of the world’s most innovative companies. 

The Chilean food company creates plant-based substitutes of milk, meat, and mayonnaise using AI to ‘optimize flavor and texture’. 

‘World’s most innovative companies’

Fast Company also crowned NotCO the most innovative Latin American company of 2021 for bringing its plant-based products ‘to the masses’.

Other brands featured include Moderna and Pfizer-BioNTech, for creating COVID-19 vaccines; Netflix, and Microsoft.

NotCo’s Investment

Last year, NotCo raised a staggering $85,000,000 in its latest Series C investment round, co-led by Future Positive and L Catterton.

Moreover, the company used the money to debut in the US – launching its NotMilk in Whole Foods stores nationwide.

Elio Leoni Sceti is from The Craftory – one of NotCo’s investors. In a statement sent to PBN, he said: “To my knowledge, no other brand in this space has the scientific expertise to create plant-based food that looks, feels, and – uniquely – behaves just like the animal-based produce it replaces. 

“Thanks to NotCo, consumers can make an easy and seamless change to a more sustainable way of living. That’s why we led NotCo’s previous round and continue to invest in this excellent business.”

*Bezos’ growing wealth has been met with heavy criticism during the COVID-19 pandemic. Last year, the entrepreneur’s fortune skyrocketed a staggering $13 billion in one single day.

You can read Fast Company’s full list of the world’s most innovative companies here

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