Indian dairy giant Amul is being urged to go plant-based by PETA India, but the company is kicking back The Indian dairy giant kicked back against PETA India, claiming cow's milk is a 'superfood' - Media Credit: Adobe. Do not use without permission

Huge Indian Dairy Corporation Kicks Back After Being Urged To Go Plant-Based

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3 Minutes Read

Amul, an Indian dairy cooperative and one of the biggest food companies in the country, is facing calls to abandon dairy and make the switch to plant-based.

PETA India is demanding company ditch dairy completely.

But Amul is kicking back and stands by its firm views against plant-based products, which it says are inaccessible for people on lower incomes.

Amul urged to go plant-based

The animal advocacy charity penned a letter to the company, in the hopes of encouraging it to ‘benefit from the booming vegan food and milk market’.

However, this came after Amul released an ad campaign deploring dairy-free alternatives.

Currently, dairy corporations in India are trying to keep the ‘milk’ label for animal milk only.

This was raised in the Delhi High Court by the National Cooperative Dairy Federation of India. 

According to reports, a decision over the label will be made in a hearing later this September.

PETA India

Dr. Kiran Ahuja is Vegan Outreach Coordinator for PETA India.

“Much of the world – and that certainly includes India – has turned sour towards dairy over animal welfare, environmental, and health concerns”

Dr. Kiran Ahuja, Vegan Outreach Coordinator

Dr. Ahuja said: “Much of the world – and that certainly includes India – has turned sour towards dairy over animal welfare, environmental, and health concerns.

“PETA India is calling on Amul to realize which way the wind is blowing and switch to producing the creamy dairy-free milk that today’s consumers want.”

PETA India also claims that most Indians would be ‘astonished’ to learn that the dairy sector is a leading supplier of cattle to the beef industry.

They’re used as ‘milk machines’, it claims, and are sold off as cheap meat when they are no longer profitable.

PETA India is urging the dairy giant Amul to go plant-based

Scathing ad campaign

Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. Its latest print campaign claims to ‘bust the myths’ about plant-based dairy products.

It reads: “Plant-based dairy analog products like soya beverages, are not milk.”

Moreover, it states that it is ‘good for the cattle’ as well as a ‘superfood’.’Milk is the dairy industry, ‘Milk is an instrument of socio-economic development’, the campaign reads.

Campaigns such as these have been branded desperate in the past, as the sector tries to hold its grip on the declining dairy industry. It has seen plummeting sales, in the US and UK in particular.

Amul’s ad campaign slates plant-based dairy products

PETA India kickback

The Founder of Amul is RS Sodhi.

The businessman shared a series of tweets kicking back against PETA India. 

He said: “PETA wants Amul to snatch livelihood of 100 mill poor farmers. And, handover all its resources built in 75 years with farmers money to market genetically modified soya of rich MNC at exorbitant prices. Which average lower middle class can’t afford.”

Moreover, he branded soya alternatives ‘lab-manufactured factory food made out of chemicals’.

Dairy giants going plant-based

Calls for Amul to embrace dairy-free alternatives are in line with a host of other dairy brands investing in the plant-based market worldwide.

They include Nestlé, Epigamia, Chobani, Danone, and Yoplai.

Despite the Indian dairy giant’s resistance to change, attitudes across the country are moving towards embracing ditching dairy and meat.

This was indicated in a double-page spread published by one of the leading daily newspapers. Earlier this year, the Times of India heralded the health benefits of plant-based diets.

You can find out more about PETA India here

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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tintin
tintin
1 year ago

What gives PETA the right to tell Indian company and Indians what to consume and what not to consume? Milk and milk products are part of Indian diet for thousands of years. If PETA is so concerned, let it ask the West, China and the Islamic world to abandon meat from their diet. Practice what you preach first and then ask others to follow.

Rob Dexter
Rob Dexter
1 year ago
Reply to  tintin

PETA are asking people to change their ways, they’re not forcing anyone to do anything. Free speech give them the right. PETA have already asked other countries to change. Mammals milk is meant for the babies of the species, not humans, especially adults. You’re only supposed to breast feed for about a year and it’s supposed to be your own mother’s milk. Why are you still breastfeeding as an adult?!

who's_ur_buddha
who's_ur_buddha
1 year ago
Reply to  Rob Dexter

I think humans have drunk cows milk for mellenia, in most societies.

We are not gonna take any more BS fascísm from the West – who want to dictate terms to others.

Besides we don’t harm animals when taking milk , unlike how animals are slaughtered in the West for meat. The worst slaughter happens during halal meat – where is Peta then ?

Darrell Sawczuk
Darrell Sawczuk
1 year ago

Unfortunately there is a lot of harm involved in the dairy industry.

who's_ur_buddha
who's_ur_buddha
1 year ago

First you need to stop slaughter of animals (especially Halal) for meat !

Guest
Guest
1 year ago

First you need to stop slaughter of animals (especially Halal) for meat !

Guest
Guest
1 year ago
Reply to  Rob Dexter

I think humans have drunk cows milk for mellenia, in most societies.

We are not gonna take any more BS fascísm from the West – who want to dictate terms to others.

Besides we don’t harm animals when taking milk , unlike how animals are slaughtered in the West for meat. The worst slaughter happens during halal meat – where is Peta then ?

tintin
tintin
1 year ago

PETA is just a front for bashing Hindu culture and India. Something the so called liberal media in the west have done time and again under the guise of being liberal and supporting free speech. We Indians have come to recognize the type very well.

who's_ur_buddha
who's_ur_buddha
1 year ago

Sorry I cannot drink almond or soya or coconut milk – I am allergic to them.

What about cheese and paneer?

Darrell Sawczuk
Darrell Sawczuk
1 year ago

Have you tried oat milk? Very delicious!

natasha P.
natasha P.
1 year ago

Rice milk is great. Hemp too. There is cashew as well.

natasha P.
natasha P.
1 year ago

There are non dairy cheeses as well. Recipes online. Dairy free paneer too.

who's_ur_buddha
who's_ur_buddha
1 year ago

Firstly I don’t like this activism of any kind.

Human beings should conduct life through consciousness and awareness, not some violent activism. It’s not something you forcefully do.

Darrell Sawczuk
Darrell Sawczuk
1 year ago

Was the activism violent?

Plamen Lazov
Plamen Lazov
1 year ago

I didn’t see any violence ????
There is a lot in animal agriculture tho

Guest
Guest
1 year ago

Sorry I cannot drink almond or soya or coconut milk – I am allergic to them.

What about cheese and paneer?

Plant Based News Admin
Editor
Plant Based News Admin
1 month ago
Reply to  Guest

Hi, perhaps try hemp, almond, oat, or rice milk. Cheese and paneer are just as bad ethically as cow’s milk but there are alternatives you can find in grocery stores or make yourself, you can find some recipes on our website.

Guest
Guest
1 year ago

Firstly I don’t like this activism of any kind.

Human beings should conduct life through consciousness and awareness, not some violent activism. It’s not something you forcefully do.

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