Global Investment Competition Offers £120,000 To Plant-Based Startups

A global investment company is offering a minimum total investment of £100,000 to finalists who run plant-based startups.


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A global investment company is offering a minimum total investment of £120,000 to finalists.

Pitch & Plant 2020, created by Vevolution, went live last week. It is open to animal-free and plat-based startups that are looking to raise investment from some of the world’s leading plant-based investors.

Plant-based investors

These include Michiel van Deursen (Capital V and a partner in Vevolution), Simi Valecha Johnson and Cliff Johnson (Veg Capital), Sebastiano Cossia Castiglioni and Miray Zaki (Dismatrix) , Willem Blom (Plantbase), and Silla and Maarten Scheepens (S2 Capital).

Additionally, leading Scandinavian investor Kale United, founded by Måns Ullerstam will be taking part. Successful tech entrepreneur turned investor, Ullerstam, will also be a founding member on the new investment platform.

These investors count companies including Impossible Foods, Heura, THIS, Mighty Pea, The Vurger Co, The Vegan Kind, Livia’s in their investment portfolios.


Each of the investors has committed to invest a minimum of £20,000 as part of the Pitch & Plant competition making a minimum total of £120,000 on offer to finalists.

If the right startup takes their eye, they may invest higher sums.

‘First global investment competition’

In a statement sent to Plant Based News, Vevolution founders Damien Clarkson and Judy Nadel, said: “Pitch & Plant 2020 is our first global investment competition and we are proud to have partnered with such a great group of investors who are responsible for backing some of the plant-based startup movement’s biggest success stories.

“We are excited that all the startups who apply this year will go onto the BETA of the new Vevolution platform and will be seen by investors from all across the globe. Hopefully Pitch & Plant will lead to many businesses finding the community support and investment they need to reach their business goals and positively change the world.”

‘Great investors’

Highly successful former tech entrepreneur Michiel van Deursen – one of Europe’s most prominent plant-based investors through his venture firm Capital V – is one of the investors. He recently became a partner in Vevolution and has also invested in companies like Heura, Allplants, Impossible Foods, THIS and Livia’s.

He added: “Pitch & Plant 2020 is the first glance of the new Vevolution platform we are building to help fund and support great startups.

“I am delighted to be a partner in Vevolution and excited to co-invest alongside my fellow Pitch & Plant competition investors and many of the new investors who join the new Vevolution platform designed to connect great investors with startups.”

Application information

Applications are open from September 28 – November 8, via Vevolution’s website. Startups can apply from anywhere in the world.

Pitch & Plant is open to startups from all sectors, food, technology, fashion, cellular meat, and fish.

Finalists will be selected to pitch at the live virtual event, which will take place on December 10 to a global audience. 

You can find out more about Pitch & Plant here

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