Dragon’s Den Star Deborah Meaden Does Veganuary – As Numbers Hit Record 350,000


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Deborah Meaden wants to reduce her impact on the planet (Photo: Supplied to PBN) - Media Credit:

Dragon’s Den star Deborah Meaden has signed up to do Veganuary this month – joining a record-breaking number of participants.

She joins a growing list of celebrities (including Brian May and Meat Loaf) taking part on the month-long pledge, which supports participants as they try a plant-based diet.

In addition, more than 350,000 people from almost every country in the world have taken the online pledge – with Swaziland, North Korea and Vatican City the only countries without Veganuary participants.

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? WE DID IT!! 350,000 is record breaking! Now let’s go for legendary!?? ?? It’s only the 4th of January and already 350,000 people have signed up through our website and pledged to try vegan this January, breaking all past Veganuary records! ??? ?? Why stop there! The more people that try vegan this January, the more animals that we can save and the greater impact we’ll have on our planet! There’s still time to sign up for #Veganuary2020, it’s free! ? www.veganuary.com/register or click the link in our bio!?? ?? Thank you so much to everyone who has supported us – we are so excited for the month ahead. The future is vegan!?? ?? ?? ?? ?? ??? ?? ?? ?? ?? ?? .??? .??? .?? #Veganuary #Veganuary2020?? #Vegan #Vegans #PlantBased #CrueltyFree #VeganForLife #VeganAF #VeganMovement #VegansOfInstagram #VeganLife #VeganLifestyle #VeganForTheAnimals #VeganForHealth #VeganForThePlanet #VeganForTheEnvironment #VeganForEverything ?? #GoVegan #TryVegan ?? #VeganShare #VegansOfIg?? #VeganWorld #VeganNews?? #RecordBreakers #RecordBreaking

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‘Lasting impact’

“It is hard to believe we can in any way reduce our impact on our planet without changing our eating habits. I gave up eating fish a while ago and have been reducing my meat and dairy consumption steadily and Veganuary has given me the motivation to go the whole…erm… ‘Not Hog’,” Meaden said in a statement sent to Plant Based News.

“Planning for and considering Veganuary has made me more aware of my diet… to think carefully and reflect on the impact I am having on the planet and of course, animals.

“When I reach the end of January it will give me a moment to consider how I take this forward and I am convinced it will have lasting impact.”

‘Huge response’

Toni Vernelli, Veganuary’s Head of Communications, added: “A record number of people have pledged to try vegan this month with Veganuary and they come from almost every country in the world, demonstrating that concern for animals and our planet are fundamental human feelings regardless of culture or continent.

“With the climate crisis making headlines every day and many feeling helpless, Veganuary offers people a way to take positive action. The huge response we’ve had this year shows it’s exactly what many people need right now.”

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