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MTV star Mathew Pritchard is encouraging people to try a plant-based diet during November, as part of the Great Vegan Challenge.
Famed for his insane stunts on MTV show Dirty Sanchez, Pritchard has been vegan for around two years, and has recently started his own vegan cookery show on YouTube.
The month-long challenge is run by national animal rights organization Animal Aid, which is based in Tonbridge, Kent.
Information
The challenge provides all participants with the information and assistance that they need to go vegan for November, and to stay vegan thereafter.
Participants get a wealth of recipes, advice on animal-free eating, and nutritional information throughout the month – with opportunities to win prizes in the various competitions that take place.
Animals
Mathew Pritchard says: “I went vegan purely because I have a huge love of animals, I disagree with factory farming and the cruelty they go through on a daily basis.
“I also decided to go vegan for health reasons, and to help fuel my love of endurance sports. Since going vegan, I’ve seen huge benefits and feel great, plus I can sleep at night knowing I’m doing my bit for the planet and the ones without a voice.”
‘Kinder’
Animal Aid’s Vegan Outreach Campaign Manager, Tod Bradbury, says: “The Great Vegan Challenge is the perfect way for those curious about trying a plant-based diet to give it a go for a month.
“The number of vegans in Britain has risen by 360 per cent in the last ten years; as is the case with Mr. Pritchard this rise is due to a growing concern about animals, the environment and ones own health.
“It has never been easier to be vegan – with vegan options widely available in supermarkets, local shops, health food shops, coffee shops and restaurants.
“Not only is a plant-based diet kinder to animals, is better for the environment – as animal farming produces more greenhouse gas emissions than all motorised transport combined. It is also healthy; vegans have lower incidences of heart disease, diabetes, and certain cancers.”
You can find out more aboutthe Great Vegan Challenge here
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