Colgate Launches Vegan Toothpaste In 'First Of Its Kind' Recyclable Tube

Colgate Launches Vegan Toothpaste In ‘First Of Its Kind’ Recyclable Tube

By

1 Minutes Read

The new Smile for Good toothpaste (Photo: Colgate) - Media Credit:
Your ad here?

Advertisement

Colgate has launched vegan-certified toothpaste which comes in a recyclable tube – described as the first of its kind.

The new Smile for Good brand, which The Vegan Society has certified, comes in a tube made from high-density polyethylene (HDPE).

This is a departure from traditional tubes, which are made from a mixture of plastic and aluminum, making them impossible to recycle. More than 20 billion single-use tubes are thrown away every year.

‘Circular economy’

“Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste,” Colgate-Palmolive’s chief executive, Noel Wallace, said in a statement.

“If we can standardize recyclable tubes among all companies, we all win. We can align on these common standards for tubes and still compete with what’s inside them.”

Smile for Good is on sale in Waitrose and Boots, costing £5 for 75ml.

Tagged

Your ad here?

Advertisement

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.

buttons/scroll-to-top/scroll-to-top-small-active