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Colgate has launched vegan-certified toothpaste which comes in a recyclable tube – described as the first of its kind.

The new Smile for Good brand, which The Vegan Society has certified, comes in a tube made from high-density polyethylene (HDPE).

This is a departure from traditional tubes, which are made from a mixture of plastic and aluminum, making them impossible to recycle. More than 20 billion single-use tubes are thrown away every year.

‘Circular economy’

“Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste,” Colgate-Palmolive’s chief executive, Noel Wallace, said in a statement.

“If we can standardize recyclable tubes among all companies, we all win. We can align on these common standards for tubes and still compete with what’s inside them.”

Smile for Good is on sale in Waitrose and Boots, costing £5 for 75ml.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.