Reading Time: < 1 minute The new campaign uses humor and music (Photo: PETA)
Reading Time: < 1 minute

International DJ Charlotte Devaney has teamed up with animal rights charity PETA to launch a new vegan campaign.

The campaign – which includes a track and video called You’ll Never Get This Avocado Beat Out of Your Head – is now live in the US.

What do vegans eat?

According to a PETA spokesperson: “The documentary What the Health and the animal rights action-adventure Okja – both of which are available on Netflix – were released months ago, but the two films STILL have folks ditching meat, eggs, milk, cheese, and other animal-derived foods. 

“But when it comes to eating vegan, the number one question on most meat-eaters’ minds is ‘what do you eat?’. 

“This collaboration between PETA and recording artist, DJ, and animal activist Charlotte Devaney shows avocado can answer this question many times over.” 

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.