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Vegan charity Animal Justice Project, who work in partnership with The Save Movement, are touring universities across the UK with a six-foot chicken Mascot named Lucy to promote a plant-based diet

The organization will show its undercover footage from free-range chicken farms, which was shared by a plethora of major news outlets. 


The tour started at University of Gloucester Freshers Fayre on Wednesday and hit University of Oxford yesterday – before moving to Birmingham, Reading, Nottingham, Wolverhampton, and Lincoln over the next two weeks. 

Activists are displaying ‘thought-provoking’ props, asking students questions about the industry to test their knowledge, and offering a ‘chicken’ noodle broth using king oyster mushrooms created by the Sarno brothers.

‘A big hit’

In a statement sent to Plant Based News, Animal Justice Project Campaigner, Ayrton Cooper, said: “Our Life of Lucy tour is an innovative, two week event which will provide a great opportunity to reach out to thousands of people and ask them to be compassionate to animals but with a focus on chickens – arguably the most exploited animal in the world. 

“Our tasty vegan broth was well received at the University of Gloucester and Oxford University this week. We are sure will be a big hit with the students around the country and we hope our props and footage will encourage them to leave animals off their plate altogether.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.