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Vegan charity Viva! is launching an app to help people try – and stick with – veganism.

The launch of the30 Day Vegan app on January 31 coincides with the end of Veganuary. According to Viva!, it will help people continue their challenge, providing an additional 30 Days’ worth of vegan recipes.

It also provides comprehensive information about the health benefits associated with veganism and answers the most common questions that new vegans and veg-curious have. It offers users two meal plan options: the regular 30 Day Vegan challenge and the Can’t Cook Won’t Cook meal plan which is based around ‘convenience style’ recipes.

Vegan boom

“The interest in veganism is soaring,” Juliet Gellatley, Founder and Director of Viva!, said in a statement sent to Plant Based News. “The demand for plant-based alternatives is increasing and this is reflected in the availability of vegan products. Supermarkets and restaurants are falling over themselves to provide delicious and accessible products for vegan consumers.

“Our new 30 Day Vegan app is here to make the transition to veganism even easier. The purpose of the 30 Day vegan challenge is to make it as simple as possible to transition away from animal products, all year round.

“Our original 30 Day Vegan website received such a positive response and so we believe an app is the next step in encouraging the public to give veganism a go. This January, take the challenge and begin your journey on the road to compassion!”

Visit 30dayvegan.org.uk to learn more

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.