Reading Time: 2 minutes The star went plant-based back in 2017 Credit: Eva Rinaldi
Reading Time: 2 minutes

American rapper Will.i.am has credited a plant-based diet for transforming his life, and has invested in a vegan CBD brand, 

The former Black Eyed Peas star ditched animal products back at the end of 2017 – after a visit to the doctor prompted a lifestyle change.

Health benefits

He has spoken publicly about the health benefits of being plant-based, such as lowering his cholesterol, blood pressure and losing weight.

“The cholesterol is down but it runs in my family, and diabetes,” Will.i.am said following shortly after his switch to veganism. 

“So I want to get it under control now so I don’t have to worry about it later on.”

‘What I crave now is juice’

Now, the star says his four-year journey of eschewing from animal products has ‘really transformed’ his life. 

He told the Evening Standard: “Once you’ve cleaned your body out of all the toxins, you don’t have any cravings… What I crave now is juice.”

“I’ve always worked out but when you work out and eat right it’s a totally different realm. Not that I’m trying to build muscle and get all swoll. I just wanted to tone up.”

Vegan CBD

Last year, Will.i.am – along with a slew of other celebs including Justin Bieber – invested in vegan CBD brand VAAY.

The German startup offers a range of products such as CBD-infused bath bombs and oils. Its products are available in both the UK and Germany.

“One thing that I like is when people build brands and companies and products, that to me is heaven,” The Voice judge added.

“Getting behind people and investing and helping other entrepreneurs get on and bring a product to market, that to me is calming and peace because that’s all I know: hunting the dream.”

What is CBD for?

According to VAAY, the majority of German CBD consumers use CBD for pain relief, relaxation, general well-being, sleep aid, to fight inflammation, for muscle relaxation after sports (8,5%), and to promote concentration.

However, the brand states: “Yes, there’s evidence which suggests that CBD may help for some conditions. But, there’s more research needed to examine the effects of CBD on its own.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.