Restauranteur and chef Spike Mendelsohn, who rose to fame after competing in the US show Top Chef, has revealed he is going vegan this month.
Signing up for the Veganuary pledge, Mendelsohn praised going vegan for its environmental benefits.
‘Delicious, easy and fun’
According to VegNews, the chef said: “Veganuary is the perfect opportunity for anyone looking to move towards a healthier diet or reduce their carbon footprint to enjoy more amazing plant-based food this year.
“I’m joining my vegan wife Cody and millions of others around the world this month to show people how delicious, easy and fun a vegan diet can be.”
Spike Mendelsohn’s PLNT Burgers
Mendelsohn owns a chain of restaurants specializing in burgers made without animal products across the US. The chain, PLNT Burger, uses Beyond Meat patties.
For Veganuary, PLNT burger cheeseburgers will be sold at the discounted rate of $3.95.
The restaurant’s menu features vegan American cheese and shredded vegan cheddar from Follow Your Heart, as well as mushroom bacon, and the Spicy Chik N Funguy Sandwich.
There are currently seven PLNT Burger restaurants in locations including Virginia, Pennsylvania, Washington DC, Maryland, and Columbia.
Beyond Meat partnership
Whilst it is unclear whether Mendelsohn has gone vegan before, it was Beyond Burgers that got him ‘hooked’.