Kylie Jenner launches vegan beauty range for her 24th birthday Jenner revealed she is 'trying to eat less meat' earlier this year - Media Credit: Instagram

Kylie Jenner Rolls Out Vegan Make-Up Line For 24th Birthday In Gold


2 Minutes Read

Kylie Jenner is rolling out a vegan make-up range for her 24th birthday, which was last week.

The 24k Birthday Collection is gold-themed and part of the newly revamped company that promises to be completely ‘clean’ and vegan.

Vegan birthday collection

Upon the release on August 10, the mogul said: “I wanted to do something extra special this year.

“The 24K Birthday Palette is one of my favorite palettes yet. And, every product in this collection is a brand new formula we’ve never done before, plus clean and vegan!”

It features a highlighter, lip serum, gloss, and eyeliner as well as a pressed powder palette and lip lacquer set.

Additionally, a signed PR box is available including the entire collection for $350.

It comes months after the star announced she was giving her iconic lip kits a ‘makeover’ in turning them vegan. This involved a re-decoration of the Instagram account that promotes the products.

Jenner promoted the vegan make-up collection via social media

Kylie Jenner 

Following in the footsteps of her older sisters, Kylie Jenner revealed she is ‘really trying to not eat meat‘ earlier this year. It has been four years since she told fans she was trying out veganism.

Despite this, she’s come under fire for sporting animal fur.

Both Kim Kardashian and Kourtney Kardashian, Jenner’s half-siblings, are advocates for plant-based eating. Kim even revealed she takes the vegan meat brand Beyond Meat with her everywhere she travels.

You can shop the 24k Birthday Collection here

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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10 months ago

Really tired of these celebs and this one who is about as thick as a brick, banking in on the vegan/PB movement right now. I wish PBNews would stop with promoting these non vegans. Kim is the same, she isn’t a vegan nor plant based. She is another annoying scum cashing in on this movement. She said she eats meat when not home, oh ya, some ethical person she is right? Enough PB news! You are really lowering your standards by constantly posting about these Jenner/Kardashians!

Darrell Sawczuk
Darrell Sawczuk
10 months ago
Reply to  shingo

Thank you for your comment and your feedback.

While we report on celebrities that are vegan, such as Joaquin Phoenix, Lewis Hamilton, and Billie Eilish, we also recognize the influence non-vegan celebrities have when it comes to promoting a plant-based lifestyle.