Jason Momoa launched limited edition vegan shoes with So iLL, made from algae and biodegradable materials Momoa showed off the shoes on his Instagram - Media Credit: Instagram

Jason Momoa Launches Limited Edition Vegan Sneakers Made From Algae


2 Minutes Read

Actor Jason Momoa has launched two limited-edition vegan sneakers which are made from algae.

The Aquaman star created the shoes with the brand So iLL as part of the On The Roam collection.

Vegan sneakers

Momoa’s sneakers are made from materials including organic cotton and cork. Additionally, the Unity Purple and Yaya Lavender Roamers are made with biodegradable outsoles and insoles made from algae.

The outsoles are better for the environment because they help reduce decomposition time when they react with microbes in landfills, according to So iLL.

Both shoes feature designs linked to Momoa’s triangular patterned tattoos.

Announcing the environmentally-friendly materials on his Instagram, Momoa said: “We’re all in this together.”

Momoa released two pairs, The Unity Puple and Yay Lavender Roamers as part of the So iLL x On The Roam Collection


In addition to his vegan sneakers, Momoa launched his own line of canned water, Mananalu. 

The brand was created to reduce the amount of single-use plastics thrown in the ocean. Moreover, the cans are made from recycled aluminum.

PETA controversy

Momoa isn’t vegan himself, but has spoken about animal rights in the past.

However, vegan charity PETA blasted Jason Momoa in 2019 after a video surfaced showing a captive brown bear.

At the time, PETA said: “Momoa knows how convincing and lifelike computer-generated imagery, animatronics, and other cutting-edge technologies are.

“But, subjecting a bear to the bright lights and bustle of a production set is stressful and totally outdated, so we hope he’ll refuse to participate in stunts involving wild animals in the future.”

You can order the shoes online here.

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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1 year ago

Hypocrite. He’s just trying to make money. How can you be concerned about animals/environment yet still do what he has done?

1 year ago
Reply to  Santa

What has he done Santa lmao read out yo naughty list

1 year ago
Reply to  Santa

Find me a vegan that is engaged in 100% ethical consumption and I’ll suck your dick Santa. You already know you can’t even shit in america without using energy and water unethically. Every food chain has an environmental and ethical cost. People just think because they don’t see it that it doesn’t exist. It’s all bullshit. Just like you. My son got student of the month twice last year and where the fuck were you at on christmas!!!

1 year ago

Stop criticising everyone, any small thing as a positive act should be celebrated not criticised, rather than criticising people or companies for their mistakes or levels of ethicalness or vegan-ness, let’s just embrace their postage actions, collectively they all add up.

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