Reading Time: < 1 minute High protein pulses, such as lentils, are a major crop of Western Canada
Reading Time: < 1 minute

The Canadian Government is set to invest $150 million in the plant-based food sector – in
the wake of a national shift toward plant-based diets.

The cash injection has come from a $950 million ‘Supercluster Initiative’ aimed at funding innovation in the food and manufacturing sector.

investment was supported by the findings of market research, as well as lobbying
of the 120 companies which make up Protein Industries Canada, and will fund agricultural and culinary innovation.


One Neilson
found that 43 percent of Canadians are trying to eat more plant-based

Another indicates
that 23 percent of consumers want more plant-based protein on the market.


Frank Hart,
Chair of Protein Industries Canada, played a big role in lobbying for the
plant-protein investment – which will emphasise high-protein legumes, and
extracting protein from canola.

Hart said: “It’s
a market that’s expected to expand in a significant way.”

Ongoing shift

investment seems to be part of a greater shift in the approach of Canada’s Government to the food industry, as well as diet and nutrition.

In a 2017 draft
for a revised food guide
, governmental organization Health Canada emphasized
plant based proteins, and removed dairy entirely.

Pulse Canada CEO, Gordon Bacon, said: “Consumers are looking for better nutrition in the
foods they buy, they are looking to protect their health.”

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.