Reading Time: 2 minutes PETA's new billboard 
Reading Time: 2 minutes

Major billboards blaming meat-eaters for the Amazon fires will be launched in several areas in the U.S. that have sister cities in Brazil – including Atlanta, Los Angeles, and Washington, D.C.

The Amazon, has seen a record number of fires this year, with the National Institute for Space Research (Inpe), has detecting 72,843 fires between January and August – an 84 percent increase compared to the same period in 2018. 

Now vegan charity PETA wants to highlight the link between meat production and the devastation of the Amazon, saying more than 90 percent of the Amazon rainforest that’s been cleared since 1970 is used for meat production, either for grazing or for growing food for cattle, including those in the U.S. market.


The advert, which was designed for PETA Germany by fischerAppelt, shows a cow attacking a scarlet macaw.

The slogan says: “Eating Meat Kills More Animals Than You Think.” 

The ad explains: “Ranchers set fires in the Amazon rainforest to graze cattle and grow crops to feed them. Go vegan.”

Demand for meat

“The demand for meat in the U.S. and around the world is the cause of the deadly fires that are robbing humans and other animals of their rainforest homes and delivering global climate change,” PETA Executive Vice President, Tracy Reiman, said in a statement.

She was referring to the one million indigenous people and three million species of plants and animals who reside in the rainforest.

“People can decry the devastation all day long, but as long as they have meat in their mouths instead of going vegan, they might as well whistle into the wind.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.