Beyond Meat Partners NBA Stars To Fight Racial Inequality

Beyond Meat has partnered with Social Change Fund – a non-profit created by NBA stars Chris Paul, Dwayne Wade, and Carmelo Anthony.

The charity started in ‘response to the continued issue of racial injustice’ and aims to ‘fight disparities in Black communities and beyond through initiatives tied to social justice, education, and health equity’.

‘Racial inequalities in nutrition’

In a statement sent to Plant Based News, Beyond Meat’s founder and CEO Ethan Brown said: “We are honored to join in partnership with Chris Paul, Dwyane Wade, and Carmelo Anthony in support of the Social Change Fund. Beyond Meat is dedicated to serving broader social goals, using what’s on the center of the plate as a critical starting point.

“And we are excited to support and work with the Social Change Fund initiative to address racial inequalities in nutrition access and health outcomes in America.”

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As part of our commitment to creating lasting, systemic change for Black communities, we are partnering with the newly formed non-profit Social Change Fund. This non-profit was created by Beyond Ambassador @CP3, @dwyanewade, @carmeloanthony, and a group of Black industry executives in response to the continued issue of racial injustice. Our goal has always been to use food as a vehicle for change. Together, we can help increase access to nutritious and delicious food, and fight racial inequality. #GoBeyond Learn more – link in bio.

A post shared by Beyond Meat (@beyondmeat) on Jul 22, 2020 at 7:35am PDT

‘Committed to progress’

Paul, who is an investor and ambassador of Beyond Meat, said: “I’ve been a longtime supporter of Beyond Meat and am excited to welcome them as a founding partner into the Social Change Fund.

“Like the Social Change Fund, I know that Beyond Meat is committed to progress for our communities. I look forward to all the good that we can continue to do together.”

You can learn more about the Social Change Fund here